Regional Sales Director – Solar Racking
Peak Demand
We are working with one of the leading manufacturers of solar racking solutions used in residential systems in North America.
The Regional Sales Director will lead a team of 3-5 Sales Managers across the east coast. The Sales Managers are primarily selling racking products through leading distribution partners and working with installer and EPC customers to understand their project needs.
You will work with the Sales Managers in the field to train, develop and increase revenue across the territory. This is a true leadership role for someone with proven sales and sales leadership experience in Solar.
What You’ll Do
- Lead regional sales performance, setting territory priorities and holding each manager accountable for revenue, account growth, and distributor support.
- Coach territory managers through joint customer visits, regular individual meetings, and performance reviews.
- Build relationships with senior EPC, installer, and distributor contacts while supporting each territory manager’s ownership of their accounts.
- Hire and train sales representatives, address underperformance promptly, and prepare succession plans across the region.
- Review territory plans monthly, lead weekly pipeline and forecast meetings, and conduct quarterly business reviews.
- Help the team convert prospective EPCs and installers into purchasing customers and connect contractor demand with sales through distributor branches.
- Maintain accurate regional forecasts and review CRM records weekly for complete customer, activity, and opportunity information.
- Use product knowledge and market feedback to support customer discussions and work with internal teams on pricing, programs, inventory planning, and regional goals.
The Ideal Candidate Will Have
- Proven success selling technical or engineered products in solar.
- Experience hiring, coaching, and managing outside sales teams across multiple territories.
- Sales leadership experience through distributors or indirect channels, with a strong understanding of distributor operations.
- Strong negotiation skills with EPCs, installers, and distributors.
- Experience managing regional forecasts, pipelines, territory plans, and sales accountability.
- The ability to coach in the field, address underperformance, and develop talent.
- Strong business and financial judgment, clear communication, and the ability to influence senior customers and internal teams.
- Proficiency with CRM systems, forecasting tools, and Microsoft Office.
- Integrity in reporting, customer commitments, people decisions, and company spending.
- Ability to travel 50% of the time in the region
Salary Range: 130-160K + Bonis
Who we are:
Peak Demand is the leading executive search firm focused on solar, renewable energy, and energy storage. Our recruiting specialists are well-connected in the industry, working with some of the most well-respected and fastest-growing companies in renewable energy. We have placed some of the top Business Development, Engineering, and Operations professionals in the industry.
Apply now or to learn more, contact Jon Semingson at jon@peakdemandinc.com.