The 7 Deadly Sins of Hiring Salespeople in Solar & Energy Storage


Hiring the right salespeople is crucial for driving growth and innovation in the solar and energy storage industry. However, the hiring process is often fraught with pitfalls that can hinder a company’s success. Let’s chat about the seven deadly sins you need to avoid when hiring salespeople in our industry:

1. Low-Balling Them: Focus on Value Over Cost

“You get what you pay for.” This adage rings especially true when hiring top sales talent. Offering a subpar compensation package can deter high-caliber candidates. Think about it: an “A” player won’t settle for a “B” offer. Underpaying means missing out on the best talent who can propel your business forward. Seasoned professionals often have lucrative positions they won’t leave for anything less than a compelling offer.

2. Hiring Based on Interview Performance

It’s easy to be swayed by someone who interviews well. However, being great at interviews doesn’t always translate to great job performance. Instead, focus on their background, achievements, and how their skills match the role’s demands. Assess their track record, look for tangible results, and verify references to ensure they can deliver on their promises.

3. Slow or Inefficient Hiring Process

In the competitive world of renewable energy, a slow or cumbersome hiring process can cost you top talent. High-quality candidates are often in high demand and can quickly be snapped up by competitors. Streamline your process to be efficient and responsive, and keep in regular touch with candidates to keep them engaged and informed.

4. Unrealistic or Unnecessary Job Requirements

Be mindful of setting job requirements that are too stringent or irrelevant. Overly specific criteria can narrow your talent pool unnecessarily. Focus on the essential skills and experiences needed for the role. Flexibility can help you attract a diverse range of qualified candidates who can bring fresh perspectives and ideas to your team.

5. Unclear Career Paths

Top salespeople are not just looking for a job; they are looking for a career. They want to see a clear path for growth and advancement. If your organization lacks defined career progression opportunities, you may struggle to attract and retain the best talent. Clearly articulate the potential for growth and what steps they need to take to advance within the company.

6. Starting from Scratch Every Time

Having a shallow bench can put you at a disadvantage. If you have to start the interview process from scratch every time a position opens up, it can lead to delays and missed opportunities. Maintain a pipeline of potential candidates and cultivate relationships with industry professionals. This way, when a position becomes available, you already have a pool of pre-vetted candidates to choose from.

7. Narrow-Minded Search Approach

Only looking for top salespeople from your competitors might seem like a safe bet, but it’s a narrow-minded approach. Broadening your search can lead you to discover hidden gems from different industries that can bring new skills and insights to your team. Additionally, prioritize cultural fit and basic sales skills over existing relationships. A salesperson who aligns with your company’s values and culture is more likely to succeed and stay long-term.


Avoiding these seven deadly sins can significantly enhance your hiring process and help you build a formidable sales team. At Peak Demand, we’re here to guide you through these challenges, ensuring you attract and retain the best talent in the solar and energy storage industry. By focusing on value, efficiency, and a broader talent pool, you can drive your organization toward sustainable growth and success.